Fortune May 7, 2024
Customer relationship management (CRM) strategy involves using business software that helps professionals and teams optimize communications with prospects and clients to drive sales, foster customer retention, and boost revenue.
In this guide, we explore the benefits CRM tools offer businesses and an overview of how they work. We also dive into which professionals should consider a CRM system and how much you can expect to pay for one.
What is CRM software?
CRM software is a business tool that helps teams efficiently organize the customer buying journey from a cold lead to a closed deal. CRM tools track each stage of the sales pipeline, organize customer and prospect data and communication history, aid team members with outreach reminders,...
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