Knowledge@Wharton October 8, 2024
People reported feeling less lonely after interacting with AI chatbots programmed to be empathetic, according to a new study from Wharton’s Stefano Puntoni.
An epidemic of loneliness is sweeping modern societies, taking a collective toll on the physical and emotional health of people who are isolated and without a sense of community. Maybe AI chatbots can help.
A new study co-authored by Wharton marketing professor Stefano Puntoni finds that when people interact with chatbots programmed to respond with empathy, their feelings of loneliness are significantly abated — at least for a short time.
Puntoni said the buzz about what generative artificial intelligence can do for business and productivity has been so big since the release of ChatGPT two years ago...