Becker's Healthcare February 1, 2023
Paige Twenter and Giles Bruce

Amazon has experimented with different projects in healthcare the past few years, but its current focus seems to be at the pharmacy counter — the digital one, at least.

Its latest declaration to the industry came last week when it debuted RxPass, a $5-a-month generic drug plan for Prime members.

With the new service, “Amazon surely is disrupting the retail pharmacy business,” Kiran Avancha, PhD, chief innovation officer of Scottsdale, Ariz.-based HonorHealth, told Becker’s. “They would have a reach of 150 million prescription users who have taken at least one medication from what they are offering.”

Others aren’t so sure.

Jeff Rosner, executive director of pharmacy sourcing and supply chain analytics of Cleveland Clinic, said it’s “unlikely to be particularly...

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