Senior Housing News May 13, 2022
Nick Andrews

Senior living operators have significantly altered their operations in 2022 to deal with the ongoing staffing shortage. One position undergoing rapid evolution is that of the senior living recruiter.

In the not-too-distant past, recruiters were often based in the communities or regions for which they were hiring workers. But their job became much harder with the arrival of the pandemic and all of its pressures on the industry’s workforce, necessitating a new approach for the role.

Now, several national senior living companies are creating the senior living recruiting role of the future. They include Juniper Communities, which enlisted help from its sales staff in recruiting new workers; Pathway to Living, which pivoted to using third-party recruiting for all of its...

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