Bain & Company July 30, 2024
Patients and physicians worry about how generative AI will affect their relationship.
US patients are more comfortable with generative artificial intelligence (AI) analyzing their radiology scan and making a diagnosis than answering the phone at their doctor’s office. Yes, you read that right (see Figure 1). But this surprising result from Bain’s latest US Frontline of Healthcare survey is likely less a reflection of confidence in generative AI’s medical expertise than it is the result of consumer wariness of interacting directly with a new technology.
In fact, consumers are significantly more comfortable with generative AI supporting their doctor than they are interacting with it themselves. And getting the patient experience right early on is critical. Today, only around 48% of...
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