Forbes January 15, 2025
Aaron Mendes, CEO of PrivacyHawk.
California’s privacy regulators are advancing new rules aimed at governing the use of automated decision-making technology (ADMT). These regulations, proposed by the California Privacy Protection Agency (CPPA), focus on increasing transparency and consumer control over the use of personal data in automated processes.
If approved, the regulations could take effect as early as sometime in 2025. While businesses express concerns about increased compliance costs, the rules also aim to empower consumers with greater rights. Here’s an in-depth look at what’s at stake and why it matters to businesses and individuals alike.
What These Proposed Regulations Are
ADMT encompasses any system that processes personal data to make or assist in making decisions, such as algorithms for...
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