Fierce Health Payers June 22, 2021
Peloton crushed at-home fitness among homebound consumers in 2020, and, now, the “Netflix of wellness” is eyeing the employer market.
Peloton, the at-home studio cycle maker that has gained a cult following, has launched a corporate wellness program for businesses operating in the U.S., the U.K., Canada and Germany, with Australia coming later this year.
Wayfair, Samsung, SAP, Accenture Interactive—part of Accenture—and Sky in the U.K. have signed up to pilot Peloton’s corporate wellness service.
Employees of partner companies won’t get a subsidized Peloton bike, but membership perks will get them Peloton content and connected fitness.
“The same Peloton experience loved by more than 5.4 million members is now available to organizations who are committed to providing employees access...
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