Forbes October 14, 2025
The “Buy Now” button is coming to ChatGPT, and Walmart is a big part of that. Walmart says it is enabling AI-first shopping experiences via a new partnership with OpenAI, the massive AI company behind ChatGPT. The alliance is a shot across the bow of e-commerce giant Amazon, which owns about 40% of the entire U.S. retail e-commerce market, compared to only 6.4% for Walmart.
The move is strategic on multiple levels.
AI-driven answer engines like ChatGPT are rapidly becoming the go-to entry point to the internet for younger people when they have questions that need answers. This displaces Google, to an extent, and disrupts search engine optimization tactics that have long driven e-commerce traffic and revenue. While Amazon is...
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