Forbes July 22, 2024
Bernard Marr

When the internet went mainstream at the end of the last century, many businesses that were formerly household names paid the price for failing to adapt.

I believe that AI will be even more transformative to business and society. However, in my work with companies of all shapes and sizes, I see that many of them are still not ready for the changes to come.

In fact, the main problem I encounter is that leadership are woefully underprepared for a revolution that’s already underway.

The speed at which AI, particularly the latest generation of generative AI tools and large language models, has emerged has been overwhelming. Where companies have adapted, it has often taken the form of “bolting on” a...

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