MIT Technology Review July 18, 2024
MIT Technology Review Insights

Resilient and sustainable supply chains are necessary to meet—and exceed—today’s customer expectations.

If the last five years have taught businesses with complex supply chains anything, it is that resilience is crucial. In the first three months of the covid-19 pandemic, for example, supply-chain leader Amazon grew its business 44%. Its investments in supply chain resilience allowed it to deliver when its competitors could not, says Sanjeev Maddila, worldwide head of supply chain solutions at Amazon Web Services (AWS), increasing its market share and driving profits up 220%. A resilient supply chain ensures that a company can meet its customers’ needs despite inevitable disruption.

Today, businesses of all sizes must deliver to their customers against a backdrop of supply chain disruptions,...

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