HealthLeaders Media October 16, 2018
As health systems continue to expand into retail clinics, telehealth and other nontraditional offerings, gauging patient expectations and engagement are primary goals.
KEY TAKEAWAYS
Health system patient access executives are playing a leading role in expansion of nontraditional services such as retail clinics.
Data collected at call centers can be used as building blocks for digital patient engagement tools.
There are internal and external marketing dimensions to launching and sustaining nontraditional healthcare services.
Navigating, measuring, and marketing are crucial to successfully establishing healthcare services beyond the hospital walls, according to a pair of patient accessexecutives at this week’s ATLAS conference in Boston.
“The entry points into the system are complex—there are a lot of...
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