Forbes June 9, 2024
Mill Etienne

When DJ Kool Herc began MC’ing on August 11, 1973, he unleashed the transformative power of hip-hop culture, which has had an indelible impact on the world. He and artists like The Notorious B.I.G., Tupac Shakur, Snoop Dogg, and Queen Latifah may not have envisioned that hip-hop would eventually be used as a tool to improve the health of underserved communities around the nation. Yet, this is precisely what iconic hip-hop artist Doug E. Fresh and Dr. Olajide Williams, chief of staff and professor of neurology at Columbia University, have achieved through their unique partnership.

The two met for the first time about twenty years ago and hit it off, partly because of their shared interests in hip-hop and public...

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