Building a bank for doctors: Recruiting staff, focusing on a niche market

In creating a bank that caters to physicians and other clinicians, recruiting staff was easy. And while it’s tempting to expand its professional customer base, Panacea Financial remains committed to its target audience, said Michael Jerkins, MD, MEd, president and co-founder of the online financial company.

Michael Jerkins, MD, MEd: It was actually easy to go and recruit because what we found is, we went and found these experts at the bigger banks that felt a little stymied by the bureaucracy and by the shifting priorities at three or four layers above...