Skilled Nursing News December 31, 2024
Amy Stulick

For some nursing home providers, adding new business lines and more brick-and-mortar locations ensures greater longevity by providing better cushioning against larger economic forces. This philosophy allows for a lot of freedom when growing the business, and it keeps nursing home operators from sitting still in a challenging and constantly changing environment.

According to Leslie Campbell, COO with Touchstone Communities, reaction mode is no longer a viable option for nursing homes, as the pandemic has left its mark on the sector in both big and small ways, forever.

Diversifying businesses to stay nimble can be a tricky proposition for nursing home operators as they start out with expansion plans, so it’s important to let the company’s mission and vision be...

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