Forbes July 15, 2024
Asia Alexander

The start-ups are aiming to use AI to do everything from eliminating bias in lending to personalizing beauty product recommendations.

Venture capital funding for Black-led startups has fallen precipitously. And, in the wake of the Supreme Court’s decision in June 2023 blocking affirmative action in college admissions, programs promoting diversity, equity and inclusion (DEI) are under siege. Indeed, just last month the 11th Circuit Court of Appeals issued an injunction blocking the Fearless Fund from providing grants exclusively to Black female entrepreneurs–its very mission.

But Google for Startups isn’t retreating. It recently announced its Black Founders Fund and Latino Founders Fund had together awarded grants to a combined 20 startups, all of them with business models that use artificial...

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