Senior Housing News August 9, 2024
Andrew Christman

Brookdale Senior Living (NYSE: BKD) is continuing to grow and expand its HealthPlus program, with another 50 communities launching the program over the next month.

That’s according to Brookdale President and CEO Cindy Baier, who added the Brentwood, Tennessee-based company is looking to expand the care model to a total of 130 communities by the end of 2024, equaling around a third of the communities in its 649-property portfolio. Earlier this year, the program was in 49 communities.

Baier has not been shy about touting the program and its effectiveness in recent quarters. The company has previously shared how communities using HealthPlus have 78% fewer urgent care visits, 36% fewer resident hospitalizations and 63% more completed annual resident wellness visits.

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