Senior Housing News February 19, 2025
Brookdale Senior Living (NYSE: BKD) is expanding an engagement-focused program to complement its growing HealthPlus service line – just one of the ways the company is seeking to maximize profitability in the months and years ahead, according to CEO Cindy Baier.
The Brentwood, Tennessee-based company detailed its new program, Engagement Plus, which is designed to “help our residents build meaningful friendships faster” and provide a “lifestyle that reflects their unique interests,” Baier said during the company’s fourth-quarter 2024 earnings call Wednesday.
As it is expanding its new engagement program, Brookdale also is narrowing its focus on maximizing profitability in 2025. The operator has steadily grown its occupancy in recent years, with expectations to continue gaining ground amidst an industrywide supply-demand...
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