Senior Housing News March 28, 2024
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If you’ve paid attention to Brookdale Senior Living (NYSE: BKD) in the last few years, you have no doubt heard of HealthPlus.
When I spoke with Brookdale CEO Cindy Baier this week, we chatted about the program and its place in the company’s growth plans.
“One of the most important things you can have in life is your health, particularly as you get older,” Baier told me. “So, we made a very conscious effort to say, ‘How do we become a better, more integrated part of the health care continuum?’”
The Brentwood, Tennessee-based operator launched HealthPlus at the start of 2020, and it has grown the program out to about 50 communities...
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