Bridging the Rural-Urban Divide: Cultivating Digital Health Innovation in America’s Heartland

Geography should not be a determining factor for health status. Yet, in the US, the zip code you live in plays an outsized role in determining your health and life expectancy. It directly impacts whether one has access to preventative care, healthy foods, and good job opportunities. This is the unfortunate reality for the nearly 60M Americans who live in rural communities.

Across hundreds of small towns and farms today, we see a population that trends older, with greater health disparities, and often lacking both access to care as well as financial resources to address their health concerns. Despite advances in public health and medical treatments, rural residents are becoming more likely than their urban counterparts to die...