MedCity News March 20, 2024
Bipin Mistry and Richard Frank

How targeted outreach and heightened engagement can help companies achieve better outcomes

No matter how you spin it, the rising rates of obesity in America are alarming. Over 42% of Americans are clinically obese — up from 30% just 20 years ago. Estimates show nearly half of Americans will be obese by 2030, and one in four be severely obese. When you consider that the U.S. shells out over a trillion dollars on obesity-related healthcare costs each year, what does this mean for employers who foot nearly half that bill?

Employers must be proactive in reaching out and engaging those employees who need obesity care. Ensuring these individuals receive the care they need will not only improve their overall wellbeing...

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