Behavioral Health Business May 21, 2024
Laura Lovett

Bradford Behavioral Health’s newly minted CEO, Rob Marsh, is no stranger to the behavioral health industry.

Before coming to the substance use provider, Marsh spent the last two and a half years at the helm of 360 Behavioral Health, one of the largest autism providers in the country. His resume also includes stints at some of the largest mental health companies in the U.S., including Acadia Healthcare and UHS.

Marsh is taking on the challenge of SUD care at Bradford, but he said there can be lessons learned from the other parts of behavioral health he can take with him.

Birmingham, Alabama-based Bradford provides substance use disorder (SUD) treatment services in the Southeastern part of the country. It has a...

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Topics: Mental Health, Mergers & Acquisitions / JV, Payment Models, Provider, Trends, Value Based
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