Fierce Health Payers June 2, 2020
Blue Cross Blue Shield makes up nearly half of the plans on the Affordable Care Act’s insurance exchanges, but that could change as larger entrants such as UnitedHealthcare give the market another look.
The analysis from the think tank Urban Institute conducted on behalf of the Robert Wood Johnson Foundation released Monday showed that Blue Cross plans are the entirety of the market or close to it in 11 states. But more competition is coming as wide-scale unemployment due to COVID-19 could create more enrollment in the exchanges.
Another source of competition could come from Medicaid insurers, which are already offering cheaper plans on the exchanges.
The analysis, which looked at plan data from the Centers for Medicare & Medicaid...