MedCity News October 22, 2024
Marissa Plescia

During HLTH 2024, Blue Shield of California and Salesforce announced a partnership that will streamline the prior authorization process.

Despite today’s technological advancements, a large amount of prior authorization requests are submitted via fax machine. A new partnership between Blue Shield of California and Salesforce will address this issue.

The partnership was announced Monday at HLTH 2024 in Las Vegas. The two companies will build a new solution on Salesforce Health Cloud that will allow physicians and patients to receive prior authorization answers in almost real-time. Testing for the solution begins in early 2025 with a limited rollout to start.

Upon the physician’s request, the solution will search the patient’s electronic health record for relevant clinical information and organize it...

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Topics: AI (Artificial Intelligence), Conferences / Podcast, Insurance, Partnerships, Payer, Technology, Trends
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