Blue Shield of California Offers Blue Zones Challenge App to Members

Pharmaceutical Executive August 2, 2024
Mike Hollan

The app provides users with lifestyle tips and plans based on the lifestyles of people living in regions with the highest lifespans.

Insurance companies are using modern methods to promote healthy lifestyles. Blue Shield of California announced that it is providing its members with access to the Blue Zones Challenge app, which is designed to promote sustainable and holistic lifestyle habits based on the habits of people living in certain blue-zones across the globe.¹

The regions included in the blue-zones were determined by Dan Buettner, the founder of Blue Zones. He states that the people living in these regions have some of the longest life spans for humans on the planet.

In a press release, Blue Shield of California’s senior...

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