Blue Cross Domination Of Obamacare Markets May Not Last In Pandemic

Forbes June 3, 2020
Bruce Japsen

Blue Cross and Blue Shield plans dominate the enrollment of individual Americans in health plans purchased on exchanges under the Affordable Care Act, but that could change given the pandemic and historic unemployment.

Nearly half, or 47%, of all marketplace enrollment also known as Obamacare in 2018 came via plans owned, operated or affiliated with Blue Cross Blue Shield companies, according to a new analysis by the Urban Institute.

But consumers and Blue Cross plans can expect more competition in the next two years as bigger carriers like UnitedHealth Group’s UnitedHealthcare health insurance unit look to re-enter some markets for 2021 and existing companies that sell individual coverage under the ACA like Centene are already planning on big increases in...

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