Blockchain is creating a smaller world, engaging fans and evolving technology

VentureBeat June 18, 2024
Jon Stojan

As technology rapidly reshapes the sports landscape, forward-thinking teams, leagues and startups are pioneering new ways to engage fans around the globe. From VIP experiences that money can’t buy to digital collectibles and participatory Web3 models, innovators are blending cutting-edge tech with core human desires for connection and inclusion.

To gain insights into the future of fan engagement, direct insights were gathered from top minds at Adidas, the Dallas Mavericks, RugbyDAO, Chiliz, FIFA, Asia Football Group and Fine Edge Sports.

Here’s what was learned:

The Evolving fan mindset

While tactics vary, an overarching theme emerges: Fans in today’s digital age crave feeling like an essential part of their favorite team or sport. They want access, agency and community more than...

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