VentureBeat March 23, 2022
Layperson interest in early-stage venture funding has never been higher. In recent years, fintech innovations have empowered consumers to attain more agency over their financial fortunes; such services have made managing personal finances easier, safer, and — given the trend towards gamification — fun. Consumers are certainly enthusiastic: consumer adoption spiked from 58% to 88% between 2020 and 2021 alone, according to a recent Plaid report.
The emergence of fintech tools has also empowered consumers to have more direct power over their investments. Conventionally, high net-worth individuals would rely on a broker or advisor to curate their investment portfolio — an out-of-sight, out-of-mind approach that required a significant amount of capital and costly fees. But now, fintech platforms like...
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