Keckley Report November 25, 2024
Black Friday for retailers is the gateway to their year-end financial results. In the 26-day 2024 shopping season, retailers anticipate sales of $979 to $989 billion (19% of total annual sales)—a 2.5-3.5% increase but below their pre-pandemic average of 5.1% annual growth. Notably, online sales are expected to increase 8-9% ($295-$298 billion) this year reflecting the steady growth of e-commerce and continued decline of traditional retail channels. In retailing, seasonality matters, technologies are enabling a shift in their competitive landscape and market growth has slowed due to consumer fear about inflation and prices.
The parallels to healthcare are important: there are four:
First, healthcare is not a “consumer” aka B2C market like retailing. It’s a B2B market in which transactions...
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