Healthcare IT Today March 12, 2020
Lately, big tech organizations have become very interested in getting their hands on large volumes of consumer health data. While getting the data in the door and integrated is challenge enough, the bigger one might eventually be finding the money to pay consumers for their records.
This conclusion comes from a recent study administered by the University of Chicago Booth School of Business and Northwestern University’s Kellogg School of Management looking at consumer perceptions of when and why they’d share their health information.
In the survey, consumers were surveyed on whether they were willing to share their health data with Facebook, and under what circumstances.
When asked if they would share the data with Facebook without getting paid for it,...
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