Insider Intelligence December 22, 2021
1. In January 2021, Google completed its acquisition of Fitbit over a year after inking the buy, officially marking its inroads into the wearables market.
- The acquisition allows Google to wade deeper into the healthcare space as it leverages Fitbit’s health-focused programs to gain a sizable share of the global wearables market.
- Fitbit ranked 5th for wearables developers’ market share, claiming 5.9% of the global market in 2020, according to IDC’s tracking.
- Since being acquired by Google, Fitbit has begun clinical research to determine how its wearable can measure blood pressure. It also rolled out a new...