VentureBeat January 2, 2022
This article was contributed by Dmytro Spilka.
As the world online becomes increasingly congested in the wake of competitors discovering the potential of a rapidly accelerating market, big data analytics is quickly becoming an essential way for businesses to outperform their many rivals. With this in mind, how best can companies tap into the wealth of data left behind by consumers to better understand the ways they can mould their marketing campaigns?
Statista data suggests big data market volume is set to top $100 billion over the next five years. This indicates that the marketing industry’s early analytical adopters are likely to pave the way for greater prosperity in the age of the “new normal” as ecommerce continues its growth...
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