Beyond the hype: Capturing the potential of AI and gen AI in TMT

McKinsey February 22, 2024
Venkat Atluri, Peter Dahlstrom, Brendan Gaffey, Victor Garcia de la Torre, Noshir Kaka, Tomas Lajous, Alex Singla, Alex Sukharevsky, Andrea Travasoni, Benjamim Vieira

This collection presents McKinsey’s top insights on gen AI, providing a detailed examination of the significant opportunities and challenges it offers for leaders looking to steer their organizations into the future.

The emergence of generative AI (gen AI) presents both a challenge and a significant opportunity for leaders looking to steer their organizations into the future. How big is the opportunity? McKinsey research estimates that gen AI could add to the economy between $2.6 trillion and $4.4 trillion annually while increasing the impact of all artificial intelligence by 15 to 40 percent. In the technology, media, and telecommunications (TMT) space, new gen AI use cases are expected to unleash between $380 billion and $690 billion in impact—$60 billion to $100...

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