Forbes January 22, 2025
Kalyan Garimella is Product Leader at Amazon Artificial Intelligence (AGI), breaking down complex product challenges for business leaders.
Imagine you’re in a high-end boutique and an experienced salesperson doesn’t greet you by handing you a survey to learn your preferences. Instead, they observe and engage in conversation with you to steer you to products that you might be interested in. They’ve broken the ice and set a strong foundation for a recommendation within the first minute.
This is the holy grail of digital products—how to gain insight into the customer and provide value from the very first touch. It’s also been a dilemma for product teams ever since the conception of personalization: How do you make recommendations for a stranger?
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