Senior Housing News February 11, 2025
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The senior living industry is in 2025 laser-focused on meeting the wants and needs of the baby boomer generation. But that doesn’t mean operators aren’t already preparing for the residents who come after them.
The generation, known as Gen X, is typically defined as those born between 1965 and 1985. Although they are far too young to be senior living residents in 2025,the first adults in the cohort are turning 60 this year, which was about the age of the oldest baby boomers in the mid-2000s.
As Gen X ages, operators are starting to think about marketing to them – not only as future residents, but as current adult children. And while...
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