Behavioral Health Business September 18, 2024
Diversity across service lines and payer contracts is often beneficial to both behavioral health patients and businesses.
Varying marketing channels can offer both similar and distinct benefits, according to industry insiders.
“Just like you would diversify your payer mix to mitigate your risk portfolio, you need to diversify your marketing mix,” Glenn Hadley, senior director of growth solutions at Unlock Health, said at a recent Behavioral Health Business webinar. “Gone are the days where you can just throw a whole lot of money into one channel and call yourself a business. It does take diversification these days in order to grow.”
Nashville, Tennessee-based Unlock Health is a technology and services growth platform designed for health care organizations. The company acquired...
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