Behavioral Health Business March 5, 2024
Laura Lovett

Unlike its virtual health competitors, Teladoc’s (NYSE: TDOC) subsidiary BetterHelp plans to focus on the direct-to-consumer marketplace.

This tactic differs from its main competitor Talkspace (NASDAQ: TALK), which has refocused its efforts over the last two years on moving away from the direct-to-consumer market and towards more enterprise efforts. Others in the virtual care space, including Headspace Health, have also prioritized B2B efforts.

“BetterHelp right now still has room to grow on the direct-to-consumer side,” Mala Murthy, Teladoc’s CFO, said during TD Cowen’s Annual Health Care Conference on Monday. “We have scale. I would expect us to continue to grow and drive efficient returns and cash flows for that business. We don’t have any immediate plans, like a number of...

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