PYMNTS.com August 29, 2024
For Best Buy CEO Corie Barry, elevating the customer experience is paramount.
Despite recent challenges in the home theater, gaming and appliances categories, Barry is steering the company toward a more personalized and engaging shopping journey.
“We are focused on sharpening our customer experiences,” Barry said Thursday (Aug. 29) during the company’s second-quarter earnings call. “We see a consumer who is seeking value and sales events, and one who is also willing to spend on high price-point products when they need to or when there is new compelling technology. We are balancing our optimism in both the industry and our positioning with a pragmatic approach to likely uneven customer behavior going forward.”
Best Buy is amplifying its focus on personalized...
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