eMarketer May 21, 2021
Best Buy Health launched its newest smartphone, Lively Smart, which was designed for older adults: It comes baked with simple phone features and easy one-touch access to health and safety services including urgent response, urgent care, and a mobile caregiver communication app (Lively Link). The smartphone is priced at $149.99, not including any monthly service charges.
This launch builds on Best Buy Health’s “Active Aging” initiative for seniors:
- In September 2020, Best Buy Health partnered with Amazon to launch LivelyFlip—a flip phone that integrates with Amazon’s Alexa voice assistant and connects seniors with on-demand providers. The phone lets seniors make calls, send texts, and reach care teams 24/7 at Best Buy-owned telehealth company GreatCall.
- In March 2021, Best Buy teamed up with Apple to offer its Lively app...