Best Buy Buys Into Health

Tincture August 16, 2018
Kim Bellard

Best Buy generated a lot of positive press recently with its acquisition of GreatCall, which focuses on technology services for seniors. Its move into health may not be a surprise, since it seems lots of retailers — think Walmart or Kroger — and many big tech companies — think Apple or Amazon — want into health, not to mention more tech startups than you can throw $100 million at.

It’s the why and the how about Best Buy’s moves into health that deserve more scrutiny, and that healthcare organizations may learn from.

As recently as 2012, many expected that by now Best Buy might be like one-time rivals Sears — which is dying — or Circuit City — which is dead — but the opposite has happened. Bloomberg raised a few eyebrows in July with...