Deloitte October 14, 2021

Forced to embrace digital faster than ever, organizations are recognizing the desired human experience strikes a balance between making traditional physical human experiences more digital, and digital experiences more physical.

During the COVID-19 pandemic, a tailor on London’s Savile Row—unable to travel to customers—found himself measuring clients two continents away in Seoul for bespoke suits … with the assistance of a robot.1 By necessity or choice, people have increasingly embraced digital interactions in all aspects of their everyday lives, whether in working remotely, online schooling, or ordering groceries.

Yet our growing reliance on digital interactions has left many of us pining for more personalized human experiences. In Deloitte surveys conducted during the pandemic’s early months, more than half of...

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