Senior Housing News December 16, 2025
Current industry data shows senior living demand is surging. And yet, average penetration rates could end up stagnating or even declining in the years ahead if operators don’t create the communities the boomers will want to live in.
Recent data from the National Investment Center for Seniors Housing and Care (NIC) shows that the industry must build 800,000 new units by 2030 to maintain 90% occupancy and a 10% market penetration rate, yet developers have only 200,000 units under construction as of the most recent count.
Even with record demand and favorable demographics, the lack of new supply puts the industry between a rock and a hard place, according to Ziegler President and CEO Dan Hermann.
“If we just move...
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