Senior Housing News October 23, 2024
By Courtney Ryan
Some memory care operators are preparing for new demand in 2025 and beyond with marketing strategies centered on educational content and evidence-based information.
In a market where misinformation is rampant, especially online, operators including Sonida Senior Living (NYSE: SNDA) and Bella Groves are trying to cut through the noise to reach individual consumers. In doing so, they are balancing expertise and credibility with empathy and authenticity to reach new customers.
Education a cornerstone of both companies’ marketing strategies
Recent data suggests prospects and their families may not always know where to look for correct information regarding memory care. Although they are doing more research online in 2024, using the internet has a downside, too, according to Maribeth...
Today's Sponsors
Today's Sponsor