Radiology Business May 6, 2024
Behavioral “nudges,” such as text messaging women ahead of their appointment, can help increase adherence to regular mammography screening, according to new research published Monday in JAMA Internal Medicine [1].
To reach this conclusion, scientists conducted two randomized clinical trials encompassing nearly 25,000 patients. Along with text messaging, they also tested other interventions such as ordering mammograms in bulk and having primary care docs endorse the request.
The practice changes appear to be paying off, with higher adherence rates for those who received nudges when compared to the control group.
“Population health approaches that involve direct outreach to patients have been shown to boost screening rates but are not widely used,” gastroenterologist and lead author Shivan Mehta, MD, MBA, associate...
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