Senior Housing News October 8, 2024
Austin Montgomery

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Senior living operators are taking a more careful approach to resident rate increases in 2025 as higher revenue and lower costs push average margins higher.

In 2024, many operators increased resident rental rates for private-pay senior living units at a steeper pace, with some implementing double-digit increases.

Looking ahead to 2025, factors including improved occupancy and longer length of stay have given operators healthier revenue, and therefore more leeway in not forcing higher-than-normal annual rate increases.

But challenges in operations, along with lingering inflationary pressures in various expenses like staffing and food, remain in the forecast for 2025, and navigating the exact rental rate for a portfolio varies by market, community or...

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