MedCity News February 26, 2023
Marissa Plescia

Homeward will be serving BCBS Minnesota’s Medicare Advantage members in 24 counties. The company provides primary and specialty care in the home, virtually and in the community through mobile clinics. It leverages cellular-based remote monitoring to track patients’ health in-between visits. The company also partners with existing providers in the area for this care.

When Dr. Jennifer Schneider, co-founder and CEO of Homeward, was growing up in Winona, Minnesota, her first job was delivering parts from her family’s auto shop to rural areas. She now believes healthcare should be able to do the same.

“We ask these poor, economically depressed people and emotionally downtrodden people to come into urban markets to receive healthcare,” Schneider said. “Yet my dad’s whole...

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