Becker's Healthcare May 15, 2024
Jakob Emerson

Blue Cross Blue Shield of Michigan has named Tricia Keith as its next president and CEO, effective in 2025.

Ms. Keith is the first woman to lead the Detroit-based payer and currently serves as executive vice president, COO and president of emerging markets. She has been with the company since 2006, according to a May 15 news release.

She succeeds Daniel Loepp, who is retiring after leading the company for 17 years, one of the longest serving CEOs across all...

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