BCBS joins with Lyft, CVS and Walgreens in new pop health effort

Dive Brief:

• The Blue Cross Blue Shield Association (BCBSA), the parent company for 36 Blues companies spread across the country, has launched the Blue Cross Blue Shield Institute to address social determinants of health (SDOH) and the influence on health and outcomes.
• The initiative includes partnerships with Lyft, CVS Health and Walgreens that will address “transportation and pharmacy deserts” in test markets.
• The institute will combine “a social mission with business innovation and insight to target barriers to healthcare that can be solved with technology and strategic alliances.”

Scott Serota, CEO of BCBSA and chairman of the board of the BCBS Institute, noted that health is often more connected...

Today's Sponsors

Today's Sponsor