PYMNTS.com October 24, 2024

In a move set to illuminate the eye care landscape, Bausch + Lomb Corporation launched Opal, an eCommerce marketplace designed to streamline the ordering process for contact lenses and, in the future, select over-the-counter products. The introduction of Opal reflects Bausch + Lomb’s commitment to adapting to a connected economy, where digital solutions are paramount in healthcare.

The platform aims to enhance efficiency for eye care practices while improving patient experience by offering features such as order tracking, appointment reminders and automated prescription notifications. Opal allows direct ordering from practices, providing free shipping and earning points toward the Bausch + Lomb Horizon Rewards loyalty program.

“Opal has the potential to increase both the accessibility and distribution of our products across...

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Topics: Medical Devices
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