Medical Economics August 20, 2025
Key Takeaways
- Retail banks and healthcare clinics share a retail model focused on convenience and long-term relationships, facing similar regulatory and competitive challenges.
- Clinics should redefine convenience using data-driven marketing strategies, targeting potential patients through demonstrated and predictive convenience.
- Multi-channel engagement and predictive analytics can effectively steer demand, aligning marketing efforts with life events and seasonal needs.
- Customer experience is a differentiator, requiring seamless interactions through technology and human touch, enhancing trust and loyalty.
- By adopting banking strategies, clinics can expand reach, increase loyalty, and create long-term value in their communities.
The strategies used by successful community banks to attract and retain customers offer valuable lessons for health care providers aiming to expand their patient base and grow...
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