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Balancing Personalized Targeting with Protecting Consumer Privacy
Pharmaceutical Executive November 5, 2024
Ted Sweetser, VP, Ad Partnerships and Strategy, PurpleLab discusses the need to balance personalized targeting with the ethical imperative to protect consumer privacy.
In his video interview with Pharmaceutical Executive, Ted Sweetser, VP, Ad Partnerships and Strategy, PurpleLab explored the challenges and opportunities in healthcare advertising, particularly in the context of increasing data privacy regulations and the decline of third-party cookies. The discussion highlighted the importance of leveraging real-world data (RWD) to gain valuable insights into patient behavior and preferences. RWD, when combined with advanced analytics and privacy-compliant targeting techniques, enables more effective and targeted advertising campaigns. The conversation also touched on the potential impact of cookie deprecation on the broader advertising industry and the need for advertisers to adapt...
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